A custom Shopify store for Don Lucas Fine Jewelry, showcasing handmade sterling and fine silver pieces set with turquoise, coral, gaspeite, onyx, and gemstones sourced worldwide. Celebrating over 40 years of silversmithing, the store organizes an extensive catalog by category, collection, and stone color, spanning rings, cuffs, necklaces, earrings, belts, and charms.
The site features all e-commerce functionality but with a custom design. There is a unique "Stone Guide" which offers a more detailed way to search for these one-of-kind pieces by stone type. A stone guide educates shoppers, while collections like Fine Jewelry, Heritage, and DL segment the range, and custom-order inquiries are welcomed. The Shopify build supports wholesale, store locations, and a boutique, artisan-focused brand presentation.
